LIVE 2-PART SERIES · 30 SEPTEMBER & 13 OCTOBER
LIVE 2-PART SERIES · 30 SEPT & 13 OCT
How Trade Businesses Doing $1M-$15M+ Get More of the Right Customers - Without Breaking the Business
A free 2-part series for Australian trade business owners who want more of the right customers - and the people, systems, and margins to handle the growth.
A free 2-part series to help trade businesses create better demand - and build the capacity to handle it.
Free to attend · No credit card · Limited Seats available
― ALL THE DETAILS
Everything you need to know before you register
Everything you need to know before you register
WHAT
Both sides of growth, in one series
Session 1 fixes what’s happening in your marketing. Session 2 fixes what’s happening in the business behind it.
WHEN
30 September & 13 October
2:00 AEST, roughly 30 minutes each. Limited seats available, so your seat only counts if you show up live.
WHERE
Online, from anywhere
Join from any device. Your link arrives by email, and we’ll text it to your phone right before we go live.
― WHICH SIDE OF GROWTH IS HOLDING YOU BACK?
If you're growing, but something still feels stuck...
Most growth problems come down to one side of the business getting ahead of the other.
This is for you if you're the marketing and growth side of your business, and:
Getting leads, but not always the right work?
Don't have a clear plan for what to spend or where to invest next?
Can't say for certain which part of your marketing is actually paying off?
Worked with an agency before and got vanity metrics instead of answers?
This is for you if you're the operations and growth side of your business, and:
Still on the tools and struggling to create enough structure to step away?
Built a team, but you're still carrying sales, quoting, delivery, or project management yourself?
Got 12 to 24 staff, and finding the systems that worked at a smaller size don't work anymore?
This isn't for you if you're looking for a quick trick or a "hack." This is for owners who want a real plan
― GROWTH HAS TWO SIDES
More demand is only useful if the business can handle it.
More demand is only useful if the business can handle it.
Most growth problems come down to one of two things: not enough of the right demand, or not enough capacity behind it. This series tackles both.
Getting more customers
→ Marketing isn't producing enough.
→ Lead quality is inconsistent.
→ You can't prove what's actually working.
→ You don't know what to spend or where to invest next.
→ You're hesitant to spend more because you can't see the return.
Running the business
→ You're already too busy.
→ Too much of the business still runs through you.
→ Staffing is a constant problem.
→ Margins aren't where they should be.
→ The systems that worked at a smaller size don't work anymore.
Free to attend · No credit card · Limited Seats available
Profitable growth needs both. Put more demand into a business that can't handle it and you create chaos. Build a great operation with no predictable demand and you hit a ceiling.
Profitable growth needs both.
Put more demand into a business that can't handle it and you create chaos. Build a great operation with no predictable demand and you hit a ceiling.
● MARKETING NUMBERS
Know which dollars are producing revenue.
● OPERATIONS
See where growth will strain the business first.
― TWO SESSIONS. TWO SIDES OF GROWTH.
Know what's working. Know
what to do next.
Know what's working. Know what to do next.
Practical sessions built around the decisions trade business owners actually have to make.
SESSION 01 · 30 SEPTEMBER
Stop Guessing What's
Working
Lawrence shows you how to see which marketing dollars are producing jobs and revenue - not just clicks and
leads.
Josh shows you how to tell whether the operation behind those jobs is keeping up, or quietly falling behind.
You'll leave knowing what's driving growth, what's getting in the way, and where the biggest gaps are.
SESSION 02 · 13 OCTOBER
Stop Guessing Your Marketing Budget
Lawrence shows you how to work backwards from a revenue target to the leads, jobs, and marketing spend required to reach it.
Josh shows you what it takes in people, systems, capacity, and margin to actually deliver on that growth.
You'll leave knowing what growth could realistically look like and where to invest next.
― THIS ISN'T THEORY
Real trade businesses. Real growth.
Real trade businesses. Real growth.
What happens when you stop guessing and start making decisions from the right numbers.
$71K → $297K/MONTH IN 13 MONTHS
Zebra Plumbing grew from 1 van to 8.
Before EngineRoom, Zebra Plumbing could see marketing activity but not which activity was actually driving profitable work. That made it difficult to know when to spend more.
“The biggest benefit wasn't just the revenue increase. It was knowing what was actually working.”
8 STAFF → 19 · MULTI-MILLION DOLLAR REVENUE
A 4-day work week for the owner.
Before RESVITA, growth meant more chaos for James at 365 Alongside. Today he runs a bigger team, a multi-million dollar company, and works four days a week.
“Once I had that clarity, the cost is easy to squash once you know where to squash it.”
Free to attend · No credit card · Limited Seats available
― MEET YOUR HOSTS
Two specialists. One growth
problem.
Two specialists. One growth problem.
Marketing creates demand. Operations creates capacity. You need both if you want growth to stick.
Lawrence Penn
EngineRoom - helps trade businesses cut wasted marketing spend, see what's driving revenue, and plan growth with more confidence.
Josh Waldrom
RESVITA - helps trade businesses strengthen people, systems, margins, and the operating capacity needed to grow without everything landing back on the owner.
― FREE ATTENDEE BONUSES
Attend the sessions. Leave with the tools to put it into action.
Attend the sessions. Leave with the tools to put it into action.
Both sessions are 100% free to attend - and when you join us live, you’ll also get these practical tools to take straight back into your business.
Growth Budget Planner
Work backwards from your revenue target to see the jobs, leads, and marketing spend required to hit it.
Lead-to-Revenue Tracker
See which marketing channels are actually turning into leads, customers, jobs, and revenue - so you know what’s worth investing in.
RESVITA Capacity Snapshot
See where your business is most likely to hit a bottleneck if demand increased by 30% next quarter.
All 3 tools are included free when you attend the live series. No extra purchase. No separate upgrade.
Free to attend · No credit card · Limited Seats available
― BEFORE YOU REGISTER
Common questions.
Common questions.
Is this actually free?
Yes. No credit card and no catch. Two live sessions, completely free to attend.
Is this just a long sales pitch?
No. Each 30-minute session is built to teach you something useful whether you ever work with us again or not.
What if I can't make it live?
Register anyway. We'll send you the replay. Live is better because you can ask questions, but you'll still get the full content afterwards.
I've been burned by agencies or coaches before. How is this different?
We're showing you how to understand what's actually working in your business - and what needs to happen to grow without breaking it. What you do with that is up to you.
Do I need to know anything about marketing or finance?
No. Both sessions are built for trade business owners, not marketers or accountants. Plain language, real numbers.
Do I need to choose between marketing and operations?
No. Both sessions cover both sides. Come with whichever problem feels bigger right now.
Can I book a call with just one of you?
Yes. After the series, you can book a free call with Lawrence about marketing and growth, or with Josh about operations and capacity - whichever fits where you're at.
― WEDNESDAY 30 SEPTEMBER, 2026
Two sessions. One clear plan. Reserve your free seat.
Two sessions. One clear plan. Reserve your free seat.
163+ people already registered
FREE · LIVE · AUSTRALIAN TRADE BUSINESSES
Claim your spot
Register once and we'll send you access to both sessions.
Two sessions. One registration. We'll email the access details straight to you.
We only use your details for this event and related communication growth to stick.
EngineRoom Ltd and RESVITA Ltd. This event is educational. Results discussed are individual results and are not guaranteed. Your results will depend on your business, market, execution, and other factors.